Last week I was lucky enough to be invited along to FOUR London to sample their colour expertise, to soak up the wonderful Salon ambiance and dip my toes into a wonderful example of Mayfair perfection.
FOUR London is the self-funded brainchild of Charlie Double, Brook Bohan, Denise Arnold and Maleeka Taher - four of Mayfair's leading hair colour specialists and between them, these lovely girls have over 40 years experience in colour correction and colour maintenance.
With all this in mind I was very excited at the prospect of having my very badly treated hair (we are talking 15 years worth of bleaching and heat styling - eeek!) given some much needed TLC; though clearly I washed and blow-dried my hair of the morning of my visit - I was going to Mayfair after all!
When I arrived at FOUR my first thoughts were WOW.. Rodeo Drive eat your heart out, the beautiful building, stunning floor to ceiling glass frontage, elegant flower arrangements and a host of gorgeous faces there to welcome me.
I had my initial colour consultation with Charlie, who thankfully agreed that my colour shouldn't really change but explained that the underneath was quite brassy from my blonde to brunette, brunette to blonde transition all in the space of 3 weeks last October.
Charlie then worked her highlighting and tinting magic on me which was such a great experience, just watching her intricate, precise techniques was quite mesmerising. Charlie is a lovely girl, really easy to get on with, she made me feel totally looked after, relaxed and pampered and was great for a good chin wag too.
After my colour I met the wonderfully charismatic Toby Rundle for my cut and bouncy blow-dry, who told me how the salon is also favoured and frequented by the likes of Yasmin Le Bon, Stacey Solomon, Nigella Lawson, Natascha McElhone and the one and only David Jason to name but a few. It was exciting to hear that I was being looked after by the very hands that tend to that gorgeous lot, it couldn't be helped, I was a tad starstruck!
There are so many little touches that make FOUR London such a wonderful experience; a mouth watering snacks menu with Breakfast options, light bites and an tantalising selection of smoothies. There's a private room available for those wanting a bit of seclusion, an in-house beauty room and Rita the wonderful manicurist for that extra bit of pampering. iPads are also available for clients who request them and there are baby changing and disabled access facilities on the ground floor.
The Salon interior is designed with wood paneling teamed with beautiful mirrors, delicate yet powerful lighting and the most luxurious wall paper I have ever seen, my favourite being the lizard skin in the bathroom.
All in all, I had the most fantastic experience. It's always a bit worrying going to a new colourist, hair can be tricky and often you need to get to know it before you know what works best but Charlie asked me lots of questions and clearly took on board my likes and dislikes. Our consultation felt effortless and the fact that she really did hear what I said was outlined 4 hours later when Toby knew exactly how to blow-dry my hair to get any life out of it, something I myself had never mentioned to him.
Congratulations ladies, you have met your objectives, FOUR is simply sublime in every way.
FOUR, 62 CONDUIT STREET, MAYFAIR, LONDON W1S 2GB
T: 0207 297 9600 FOR APPOINTMENTS