Fearne's range, which has been designed in collaboration with fashion website Very (the people behind Littlewoods) is available to buy now at very.co.uk.
Previous guest designers for the website have included Fearne's best friend Holly Willoughby, Peaches Geldof, Caprice and Jasmine Guinness. So, while Fearne may have some big shoes to fill, the collection is very much individual and mirrors her eclectic and very British style of mixing-up trends.
"I am really excited about launching my collection with Very. I have really enjoyed the entire process from start to finish and working with Holly and the other designers has just been fantastic. I like to be adventurous in my style choice and I really think a lot of my personality is reflected in the range. I hope that Very customers enjoy it as much as I did designing it!"