In what is becoming one of the most highly anticipated events of the fashion calendar, ASOS has teamed up with the London College of Fashion once again for the LTD 100 collection.
Those with their fingers firmly on the fashion pulse will be well versed in the LTD 100 but for the uninitiated, here's the lowdown:
Each year ASOS asks students from the London College of Fashion to design one or more unique pieces to be sold on ASOS.com. They then enlist the help of a fashion insider judging panel – this year, designers Markus Lupfer and Tim Soar along with style blogger Susie Lau (Style Bubble) – who take on the tough job of whittling down the entries to just 100 pieces. To make things even harder, the judges must then select three winners in the categories of womenswear, menswear and accessories, plus one overall winner. Phew!
ASOS spent the day with the panel at London College of Fashion to get an exclusive behind the scenes look at which pieces captured the judges' creative attention and of course, to give you a sneek peek at some of these one-off designs from the fashion stars of the future that you'll have the chance to buy when this year's LTD 100 hits the site...
Last year, this coveted collection sold out in less than two minutes, so be sure to make a note in your diary for this year's LTD 100 launch on 3 July 2009!