Autumn 2009 sees luxury footwear company Jimmy Choo and high street name H & M team up to produce a clothing collection as well as a range of footwear and accessories.
The Jimmy Choo for H&M collection will hit around 200 stores on November 14th.
The range will also include men’s bags, footwear and accessories.
Tamara Mellon, founder and president of Jimmy Choo said: ” We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street smart women, and to be including some great pieces for men too. Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection - the perfect party pieces to buy now and then wear out at night.”
Margareta van den Bosch, creative advisor for H&M added: “We adore Jimmy Choo’s shoes and bags. They are glamorous and sexy, and they add instant style to the simplest of outfits. I like the way we have worked with clothes to accessorise the shoes and bags rather than the other way round. This collaboration is particularly exciting because it’s our first shoe designer collection. It’s a joy to be able to offer top end designer shoes and bags of excellent quality to our customers.”
Jimmy Choo launched in 1996 and has since become one of the most famous luxury footwear brands in the world.
I am lucky enough to own a pair of Jimmy Choo's so have experienced the quality first hand, I also shop regularly at H&M for those seasonal wardrobe top-ups...to me this collaboration is not one I saw coming but none the less what a fabulous collaboration to look forward to - how exciting for the men too.
In selected stores from November 14th - I would go but fear for my life in the stampede of frenzied shoppers.