Currently this is unconfirmed rumour but it has me beside myself with excitement and if it turns out to be true then I am straight there.

According to reports the all-American brand have expressed interest in setting up shop in London.

Limited Brands, owner of Victoria’s Secret, are looking at locations on Regent Street to launch themselves in to the European market in 2011 – supported by a next-day delivery website.


Victoria's Secret is the best, most comfortable underwear I have ever owned and the thought of being able to walk into a UK store to buy some fills me with deep, deep joy. Watch this space..