JOY has been around for almost a decade, with 21 shops in the UK and an online store for those of us not lucky enough to live near one, so how has this wonderful store passed me by? Who knows but as the saying goes 'better late than never'. And I thank the girls in my boyfriends office for bringing this brand to my attention.

With a feel of Urban Outfitters meets Absolute Vintage, Joy ticks all my boxes with a perfect mix of classic tailoring and style teamed with a current edgy fashion vibe.