GIVe is the 4th Womenswear Brand by George Davies. George is the style visionary who founded Next in the 80's, George at Asda in the 90's and per una at Marks & Spencer in 2001.

George has created GIVe alongside his small yet vastly experienced team who are all at the top of the industry. With George's designer heritage, he wanted to give something new and exciting to women. This label looks at designer style with the focus being on luxurious fabrics and the ultimate attention to detail. GIVe will offer affordable luxury whilst always delivering the latest looks.

But it doesn't just stop with the clothing.

Service will be paramount to the whole retail experience in every GIVe store. Style Advisors will be on hand to assist with the Customer's every need. Extensive research has been undertaken to make sure that the garments flatter and fit beautifully, on different sizes and shapes. To make absolutely sure purchases are 'tailor-made' to your own body shape, GIVe are offering a bespoke made to measure service in all stand-alone stores. Complimentary Alterations Services are also available in department stores.

Lucky for me there is a GIVe concession at my local branch of Beals - a trip into town after work I think.              

Click here for store locations and to browse the online range.