May 17th 2008 saw Vienna's city hall square transformed from a picturesque piazza into the world's largest Aids benefit where a sparkling stage show took place, uniting fashion, lingerie and live rock 'n' roll.
Agent Provocateur played host to Europe's largest and most spectacular annual charity event dedicated to the fight against HIV and AIDS.
Being the glamorous, outlandish and opulent reinvention of the great Viennese ball tradition, the Life Ball celebrates the open-mindedness and diversity of the world and with Agent Provocateur sharing similar values it was a partnership made in heaven.
Oh yes and if you happen to notice when viewing the new AP ranges, Ms Moss is back!
First of all we hear that she has been dropped from the lingerie label after her relationship with co-owner Serena Rees turned sour. Now we see her back, it seems some bridge building has been going on