Select desired bag, select the period of time you wish to pretend it is yours, they have it shipped to you, you use it (while being very careful) and look fabulous doing so then send it back in the condition it came to you in. And even better, if you fall head over heals in love you may have the option to buy it.
The concept is inspired and the range is colossal. This site is a winner for the girl who loves fashion but cannot stretch to designer prices, they even have jewellery to choose from....I would shed a tear upon every return.
Watch this space for a much needed UK version.