I have dead straight hair, so much so that I wish for that slight wave that most of you hate. I would be elated if when I went out on a damp day my hair curled slightly.
So when a friend started to work for ghd and recommended the products, my first reaction was that ghd stylers would be no use to me...
...How wrong I was. Using the irons on my hair gives it a polished look which I would only be able to achieve if I hadn't bleached it for the past 12 years and ghd curls are better than those achieved by any tongs I have used.
The marketing campaigns and packaging win you over instantly and make ghd an experience as well as a fabulous product.
Watch this space for more information on upcoming ghd concepts, I am reliably informed exciting things are just around the corner!